Alison Caffyn specialises in the following areas of work: 

Tourism development and management From writing a new tourism strategy or developing new tourism products to addressing visitor management challenges. Rural regeneration and market towns Integrating tourism as part of a rural regeneration strategy or improving the visitor product and welcome in market towns. Sustainable tourism Encouraging tourism businesses to go greener, developing sustainable forms of tourism, greener tourism transport and marketing. Outdoor leisure and recreation Developing and marketing walking, cycling and riding holidays, making the most of rights of way and access, managing recreational conflicts and impacts. Urban and rural interdependencies Strengthening links between town and countryside, urban-rural tourism and leisure trips and spatial patterns.   Slow tourism The recent trend towards tourism which makes real connections between people, places, heritage, food and the environment