Alison Caffyn - Tourism and regeneration consultant

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tourism development,
policy and management;
rural regeneration
and community initiatives

Wales Coast Path Marketing Plan

Alison and Katie Foster recently completed a Marketing Plan for the new Wales Coast Path for Visit Wales. The Wales Coast Path is due to be completed in July 2012, with new sections coming on stream before then. The Marketing Plan aims to raise awareness of the Path across Wales and encourage more visitors to walks sections of the 850 mile path.

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